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Northeastern Vermont Regional Hospital and Flek Inc. receive Gold and Silver marketing awards

by | Jun 19, 2020 | In the News

ST. JOHNSBURY (June 19, 2020) – Northeastern Vermont Regional Hospital (NVRH) and Flek Inc. have received two awards this past May from the Aster Awards Program: Gold for the 2019 Annual Report and Silver for Energize 365’s Get Active newspaper ad series.

The Aster Awards Program recognizes healthcare marketing professionals for excellence in advertising, marketing and communications. Winning entries are judged by a panel of industry experts and are published in the Marketing Healthcare Today magazine.

The theme of the 2019 Annual Report, which was awarded Gold, was New Beginnings and highlighted many new projects and community collaborations throughout NVRH.

“2019 was a busy year with a lot of change,” said Laural Ruggles, VP Marketing and Community Health. “It was Shawn Tester’s first year as CEO, we opened the Northern Vermont Center for Sleep Disorders in collaboration with North Country Hospital and we acquired Northern Physical Therapy. We also implemented value-base payments as a part of OneCare Vermont.”

The Get Active ad series, which won Silver, is a component of NEK Prosper’s Energize 365, a campaign to support health and increase physical activity.

“Every month readers submit their photos of how they have fun while also doing something active through NEKProsper.org, and one gets chosen to be featured the following month,” Ruggles said. “It’s a neat way to remind folks to be active while also involving the community in the message.”

Flek Inc. provided the design for both the Annual Report and the ad series. Flek Inc. is a graphic design, web development and advertising firm located in St. Johnsbury, Vermont. Its three partners are Florence Chamberlin, Keith Chamberlin and Amy Hale. Together, they have more than 90 years of experience as designers, photographers, writers, web designers and marketing professionals. To meet their clients’ needs, they also work with outside producers, printers, illustrators, videographers, and manufacturers.

“Partnering with the team at NVRH has afforded us the opportunity to get information out to the public on a variety of healthcare,” said Florence Chamberlin, Flek Inc.’s co-owner. “We truly value our role on the team as the creators of the publications. Sure helps that we believe in NVRH and are grateful that they are the cornerstone to healthcare in our community.”

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