NVRH and Flek Inc. Receive Gold, Silver and Bronze Marketing Awards
Northeastern Vermont Regional Hospital (NVRH) and Flek Inc. have received four awards from the 37th Annual Healthcare Advertising Awards: Gold for the hospital’s internal monitor displays, Silver for the Four Seasons Orthopaedics ad series, Bronze for the Get Active ad series and Bronze for the 2019 Annual Report.
The Healthcare Advertising Awards is one of the oldest healthcare advertising awards competition. Awards are sponsored by the Healthcare Marketing Report, a publication that covers healthcare marketing, advertising and business development. To select the winners of the 37th Annual Healthcare Advertising Awards, a national panel reviewed each submission, and entries were judged on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
The success of the monitor displays, the 2019 annual report, and both ad series was made possible thanks to the collaborative nature of the NVRH community as well as Flek’s knowledge of presenting interesting and eye-catching messages across various platforms.
“Marketing shares important messages around services that the hospital provides, ways to stay healthy in your everyday life and narratives that impact the community at large,” said Laural Ruggles, VP of Marketing and Community Health. “That’s why it’s so important to use the right platform. Monitor displays keep our patients up-to-date on our services, ads remind individuals to proactively take care of their health and the annual report showcases both day-to-day happenings as well as big picture planning.”
Flek Inc. is a graphic design, web development and advertising firm located in St. Johnsbury, Vermont. Its three partners are Florence Chamberlin, Keith Chamberlin and Amy Hale. Together, they have more than 90 years of experience as designers, photographers, writers, web designers and marketing professionals. To meet their clients’ needs, they also work with outside producers, printers, illustrators, videographers, and manufacturers.
“Once again we are so proud to receive national recognition for the work we created with NVRH,” said Florence Chamberlin, Flek Inc.’s co-owner. “Now more than ever we all need to stand strong together and support their efforts in keeping the community healthy and safe. We are the deliverers of their message and we are so thrilled to be part of the creative team. We look forward to another fruitful year working with them.”